Let’s Connect!

Case Study: Disc Value Profiles

Company Description:

DiscValue Profiles is an online e-commerce store selling a full line of Wiley products including the DiSC Classic, Five Behaviors of A Team, and other personality based assessments.

The Story and Problems Faced:

Disc Value Profiles was faced with increased SEO competition across the board including a drop in search engine rankings, overall traffic, and a dip in sales. Brand Fueled was brought on to help combat these issues.

The Solution:

Brand Fueled began by performing an overall SEO and website audit to help the owner establish a baseline and allow us to determine next steps and areas that could be strengthened.

After review, it was clear the brand needed a content strategy, on and off site search engine optimization, and a push across all social channels. Through optimized blog posts and meta data corrections, Disc Value Profiles began to see a rise in traffic and in the search engines results pages.


Since implementing Brand Fueled’s strategy, Disc Value Profiles has seen a 91.57% increase in traffic in a year to year comparison,  a rise in overall rise in search engine results, and increased sales.

Optimized blog content alone has driven over 15,000 users to the website and an ongoing content creation strategy will continue to boost DVP rankings.

Ready to get started? We would love to discuss your business and how we can help you on a path to success.