Company Description:

One of the largest boat wholesalers and brokerages in the nation. Off the Hook Yacht Sales buys and sells yachts on a global scale with over $40 million a year in revenue.

The Story and Problems Faced:

Off The Hook Yacht Sales was started in 2012 by Jason Ruegg. Though the company was starting to gain some traction with the hire of two brokers, they lacked a strong marketing and digital presence. They needed a hire who would be able to execute the full marketing suite and grow the brand.

The Solution:

Brand Fueled’s founder, Kyle Ginthner, was brought as one of the original team members and began by rebuilding the website on WordPress and creating industry-related content that would bring in customers. Through consistent social media posting, Adwords, search engine optimization, an internship program, and data-driven marketing decisions the company brand quickly grew.

Results:

Within three years Off The Hook Yacht Sales grew significantly, hired more brokers, added support staff, and continues to make over $40 million a year in sales annually. Kyle was promoted to Chief Operating Officer and oversaw all hiring, firing, operations, and growth strategies across 4 offices.

Growth Highlights Include:

• Inc 500 Fastest Growing Company 3 years in a row
• Traffic doubled year over year
• Recognized as a top brand throughout the marine industry
• Grew to four locations with over 30 team members

Conclusion:

Persistent branding, content, and choosing carefully where to spend marketing dollars all contributed to the success of the rapid growth of Off The Hook Yacht Sales.

Branding to an audience aiming to buy products well over a million dollars also played a key role. A client looking to spend that much on a product expects every interaction, whether digital or in-person, to reflect their expectations. Creating a premium brand through web design, collateral, and content is an ongoing project that still continues at the company.